Grup Kibuka, a small group of restaurants led by three visionaries since 2005. Now they’re expanding beyond their usual patch of the city into the centre.
| My role |  |
| Client | Grup Kibuka |
| Date | 2019 |
| Sector | Catering |
| Task | Creating a business plan and seeking investors for the new restaurant of this successful catering group in Barcelona |
| Challenge | Standing out in a saturated sector |
The Kibuka brand is the story of three visionary food gourmets in Barcelona that decided to launch a Japanese restaurant with a twist: a fusion cuisine that delights its audience. Fast-forwarding 15 years, they manage four successful restaurants in one of the most popular tourist destinations in Europe.
The catering world in a tourist destination like Barcelona with over 30,000 bars and restaurants for a population of “just” 1.8 million residents is a tought nail.
With a very conservative business philosophy, they analyze each restaurant as an independent business unit: its customers, its location, its objectives … and when the opportunity presented itself to open a new one in the very centre of the city -a highly competitive area and with its own much tougher demands in terms of positioning- they did not hesitate to request external consulting support to us at Stratega Consultants.
We assisted in preparing a business plan for the new restaurant to help to attract the attention of potential investors. Next step was to help to identify suitable investors.
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