Bi+, a small real estate consulting boutique firm specialized in investments and in extracting the best performance from its clients’ operations.
| My role |  |
| Client | Bi+ (Grupo Risc) |
| Date | 2013 |
| Sector | Real estate |
| Task | Creating a communications plan |
| Challenge | Positioning a small startup to compete with market giants |
Bi+ (pronounced “bee-mas“) is a boutique shop for “special” real estate investments in Barcelona and the Catalonia region. Whether you’re looking to invest in parking lots, or to purchase a whole building in modernist Eixample in Barcelona, or looking for a rural lot in the Pyrenees, Bi+ can help to locate the property, evaluate its financial performance and advice on the best strategy.
Bi+ is a company from the Grup Risc, a conglomerate of four companies established in Barcelona which offer a wide range of services, from valuations to real estate investments to transfer pricing.
Bi+ was launched in 2013 and I was hired as an independent consultant to research the local market and assist in positioning the new company.
I also introduced LaAgenciaBCN for the communications’ strategy and we developed a full set of tools, including website, brochures and presentations as well as defining the graphic elements (logo, brand, etc).
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