Selected Work
The sectors changed. The underlying challenge usually didn’t.
The work below spans corporate, international, SME and social-impact environments. Most of the work involved situations where business, operations, people and technology needed to become coherent enough to move forward.
A. CORPORATE AND TECHNOLOGY FOUNDATIONS
Early exposure to operational discipline, systems thinking and large organisational environments.
Commercial Union / Aviva
Financial services / multinational insurance
- Early career within one of Europe’s largest insurance groups, spanning Barcelona and the European head office in London.
- Worked across IT, operations and reporting initiatives involving multiple European affiliates.
- Exposure to large-scale coordination, systems thinking and cross-border organisational environments early in career.
Cajastur
Banking / bancassurance transformation
- Helped define the transition from single-insurer distribution to a multi-insurer brokerage model.
- Led business and technical analysis for a large bancassurance platform involving insurers, operations and banking systems.
- Coordinated contributors across multiple stakeholders and structured a complex transformation initiative from concept to near-complete definition.
B. INTERNATIONAL & CROSS-BORDER WORK
Coordination across organisations, countries and stakeholders with different priorities and operating cultures.
European Marketing Confederation
Pan-European professional organisation
- Board member representing the Club de Marketing de Barcelona (CMB), later external consultant to the Board.
- Worked across 20 associations in 16 European countries plus South Africa and Ukraine.
- Supported international projects, communications, websites, governance, reporting and EMCQ-related work.
International technology consultancy
Technology / international positioning
- Supported the international repositioning of a Russia-based software firm towards European corporate markets.
- Helped clarify positioning, market focus and service direction in a cross-cultural environment.
- Work preceded the company’s later evolution towards banking cybersecurity and subsequent acquisition by an IBM affiliate.
C. STRATEGY, OPERATIONS & BUSINESS CLARITY
Helping organisations simplify complexity, strengthen positioning and make execution more workable.
La Tavella
Social enterprise / food distribution
- Helped structure growth and operational thinking for an organic food and inclusive-employment initiative.
- Supported business planning and scaling of a subscription-based delivery model operating across Catalonia.
- Worked at the intersection of social impact, logistics and commercial viability.
Kibuka
Hospitality / growth planning
- Supported founders in evaluating expansion scenarios for a growing restaurant concept.
- Structured market, operational and financial considerations into a more decision-ready framework.
- Worked in a fast-moving entrepreneurial environment where practicality mattered more than formal process.
D. SOCIAL IMPACT & SENSITIVE ENVIRONMENTS
Work where communication, trust and operational clarity had direct human impact.
ACAI-TLP
NGO / mental health support
- Interim communications and digital lead for a family-support organisation operating in a sensitive mental-health context.
- Structured digital communication, content and outreach initiatives reaching Spanish-speaking communities across multiple countries in two continents.
- Combined practical execution with empathy, clarity and trust-building in a highly human environment.
WHAT CONNECTS THESE PROJECTS
Complex stakeholder environments
Different priorities, different agendas, different realities to reconcile.
Strategy-to-execution work
Not just defining direction, but helping make it operational.
Practical outcomes over theatre
Preference for clarity, usefulness and momentum over corporate performance.