Selected Work
The sectors changed. The underlying challenge usually didn’t.
The work below spans corporate, international, SME and social-impact environments. Most of the work involved situations where business, operations, people and technology needed to become coherent enough to move forward.
A. CORPORATE AND TECHNOLOGY FOUNDATIONS
Early exposure to operational discipline, systems thinking and large organisational environments.
Commercial Union / Aviva
Financial services / multinational insurance
- Supported European CIO office across 10+ affiliates and multinational business units.
- Coordinated reporting, information systems and cross-border technology initiatives.
- Contributed to alignment between operational, business and IT objectives.
- Part of one of Europe’s largest insurance groups, operating across multiple European markets.
Cajastur
Banking / bancassurance transformation
- Transformation of insurance activity from single-insurer agent to multi-insurer brokerage model.
- Defined operating model, business/technical requirements and roadmap for bancassurance platform.
- Scope covered integration with multiple insurers across a 300+ branch banking network.
- Coordinated insurers, providers and 20+ contributors across business and technology workstreams.
B. INTERNATIONAL & CROSS-BORDER WORK
Coordination across organisations, countries and stakeholders with different priorities and operating cultures.
European Marketing Confederation
Pan-European professional organisation
- Board member contributing to pan-European strategic and operational initiatives.
- Participated in EU-funded programmes and EMCQ certification framework development.
- Helped structure Euromarketers, a pan-European professional networking initiative.
- Confederation represented 200,000+ marketers through 15+ national member associations.
International technology consultancy
Technology / international positioning
- Supported internationalisation strategy for Russia-based technology services company.
- Helped reposition activities toward cybersecurity and international enterprise markets.
- Expansion focus included European Union and Middle East business opportunities.
- Company later acquired by IBM affiliate following repositioning and expansion phase.
C. STRATEGY, OPERATIONS & BUSINESS CLARITY
Helping organisations simplify complexity, strengthen positioning and make execution more workable.
La Tavella
Social enterprise / food distribution
- Defined growth strategy and subscription model for ecological social enterprise.
- Operation covered 10 hectares and distribution across 250 towns in Catalonia.
- Supported scale-up of 7,500+ recurring basket deliveries and operational coordination.
- Project developed within the BBVA–ESADE Momentum programme environment.
Kibuka
Hospitality / growth planning
- Developed business plan for the expansion of an established 5-location Barcelona restaurant group.
- New concept aimed to adapt the Kibuka model to a different audience and prime city-centre location.
- Work included positioning, operational approach, commercial logic and growth assumptions.
- Project was paused following the COVID pandemic and subsequent hospitality-sector disruption.
D. SOCIAL IMPACT & SENSITIVE ENVIRONMENTS
Work where communication, trust and operational clarity had direct human impact.
ACAI-TLP
NGO / mental health support
- Interim Marketing & Communications Lead for a nonprofit supporting families affected by BPD.
- Helped structure digital communication and awareness initiatives during a growth phase.
- Contributed to the development of Projecte Sin-Límit and related outreach activities.
- Community and content initiatives reached 1,300+ members across 10+ Spanish-speaking countries and generated 900,000+ visits within a highly specialised mental-health segment.
WHAT CONNECTS THESE PROJECTS
Complex stakeholder environments
Different priorities, different agendas, different realities to reconcile.
Strategy-to-execution work
Not just defining direction, but helping make it operational.
Practical outcomes over theatre
Preference for clarity, usefulness and momentum over corporate performance.